Author Archives: J. Morris Hicks

About J. Morris Hicks

A former strategic management consultant and senior corporate executive with Ralph Lauren in New York, J. Morris Hicks has always focused on the "big picture" when analyzing any issue. In 2002, after becoming curious about our "optimal diet," he began a study of what we eat from a global perspective ---- discovering many startling issues and opportunities along the way. In addition to an MBA and a BS in Industrial Engineering, he holds a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies, where he has also been a member of the board of directors since 2012. Having concluded that our food choices hold the key to the sustainability of our civilization, he has made this his #1 priority---exploring all avenues for influencing humans everywhere to move back to the natural plant-based diet for our species.

Eating a near optimal “4-Leaf” diet…in a toxic world

It all goes back to the natural diet for our species…whole plants. As Dr. T. Colin Campbell has often said, “the closer we get to a diet of whole plant foods, the better off we will be.” So, let’s assume … Continue reading

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Unsupportive spouse…single biggest challenge to “4-Leaf”

For a major dietary shift; having your spouse on board is a really big deal. Wearing my health coaching hat today, I want to tell you about my friend Brian. After deciding to shift to a health-promoting plant-based diet for … Continue reading

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Celebration! not deprivation…the complete joy of eating

Moving to “4-Leaf ” level eating will eventually lead to celebration. When people think of making a big change in their diet for one reason or another, they most often think about what they’re going to have to give up. … Continue reading

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“Vibrant health” via the simplicity of 4Leaf

On my way to dinner last night, I encountered a friend out walking his dog on the sidewalk. Michael stopped to tell me that he and Sarah had seen the recent Sanjay Gupta special (The Last Heart Attack), and had … Continue reading

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Keeping it simple with 4Leaf

 The tale of the banana and the BK Whopper-No Cheese A reader told me recently that making the transition is difficult enough as it is. Adding in confusing calculations makes it almost impossible. With our 4-Leaf Program, we are striving … Continue reading

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